PRAHALAD C K. (2004). FUTURE OF COMPETITION: CO CREATING UNIQUE?.CUSTOMERS. HBS.
Čikaški stil citiranja (17. izdanje)PRAHALAD C K. FUTURE OF COMPETITION: CO CREATING UNIQUE?.CUSTOMERS. BOSTON: HBS, 2004.
MLA način citiranja (9. izdanje)PRAHALAD C K. FUTURE OF COMPETITION: CO CREATING UNIQUE?.CUSTOMERS. HBS, 2004.
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