Cita APA (7a ed.)

GUILTINAN JOSEPH P. (1982). READING IN MARKETING STRATEGIES AND PROGRAMS. MCGRAW-HILL.

Cita Chicago Style (17a ed.)

GUILTINAN JOSEPH P. READING IN MARKETING STRATEGIES AND PROGRAMS. NEW YORK: MCGRAW-HILL, 1982.

Cita MLA (9a ed.)

GUILTINAN JOSEPH P. READING IN MARKETING STRATEGIES AND PROGRAMS. MCGRAW-HILL, 1982.