Cita APA

GUILTINAN JOSEPH P. (1982). READING IN MARKETING STRATEGIES AND PROGRAMS. MCGRAW-HILL.

Citación estilo Chicago

GUILTINAN JOSEPH P. READING IN MARKETING STRATEGIES AND PROGRAMS. NEW YORK: MCGRAW-HILL, 1982.

Cita MLA

GUILTINAN JOSEPH P. READING IN MARKETING STRATEGIES AND PROGRAMS. MCGRAW-HILL, 1982.