APA (7e ed.) Bronvermelding

GUILTINAN JOSEPH P. (1982). READING IN MARKETING STRATEGIES AND PROGRAMS. MCGRAW-HILL.

Chicago (17e ed.) Bronvermelding

GUILTINAN JOSEPH P. READING IN MARKETING STRATEGIES AND PROGRAMS. NEW YORK: MCGRAW-HILL, 1982.

MLA (9e ed.) Bronvermelding

GUILTINAN JOSEPH P. READING IN MARKETING STRATEGIES AND PROGRAMS. MCGRAW-HILL, 1982.