GUILTINAN JOSEPH P. (1982). READING IN MARKETING STRATEGIES AND PROGRAMS. MCGRAW-HILL.
Chicago Style (17. basım) AtıfGUILTINAN JOSEPH P. READING IN MARKETING STRATEGIES AND PROGRAMS. NEW YORK: MCGRAW-HILL, 1982.
MLA (9th ed.) AtıfGUILTINAN JOSEPH P. READING IN MARKETING STRATEGIES AND PROGRAMS. MCGRAW-HILL, 1982.
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