CLANCY KEVIN J. (1993). MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. MCGRAW-HILL.
Style de citation Chicago (17e éd.)CLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. NEW YORK: MCGRAW-HILL, 1993.
Style de citation MLA (9e éd.)CLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. MCGRAW-HILL, 1993.
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