CLANCY KEVIN J. (1993). MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. MCGRAW-HILL.
Chicago (17e ed.) BronvermeldingCLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. NEW YORK: MCGRAW-HILL, 1993.
MLA (9e ed.) BronvermeldingCLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. MCGRAW-HILL, 1993.
Let op: Deze citaties zijn niet altijd 100% accuraat.