CLANCY KEVIN J. (1993). MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. MCGRAW-HILL.
Citação norma ChicagoCLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. NEW YORK: MCGRAW-HILL, 1993.
Citação norma MLACLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. MCGRAW-HILL, 1993.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.