CLANCY KEVIN J. (1993). MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. MCGRAW-HILL.
Chicago-referens (17:e uppl.)CLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. NEW YORK: MCGRAW-HILL, 1993.
MLA-referens (9:e uppl.)CLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. MCGRAW-HILL, 1993.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.