CLANCY KEVIN J. (1993). MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. MCGRAW-HILL.
Chicago Style (17. basım) AtıfCLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. NEW YORK: MCGRAW-HILL, 1993.
MLA (9th ed.) AtıfCLANCY KEVIN J. MARKETING MYTHS THAT ARE KILLING BUSINESS: CURE FOR DEATHWISH MARKETING. MCGRAW-HILL, 1993.
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