ASSAEL HENRY. (1993). MARKETING PRINCIPLES AND STRATEGY (2ND.). DRYDEN PRESS.
Chicago Style (17th ed.) CitationASSAEL HENRY. MARKETING PRINCIPLES AND STRATEGY. 2ND. FORTWORTH: DRYDEN PRESS, 1993.
MLA (9th ed.) CitationASSAEL HENRY. MARKETING PRINCIPLES AND STRATEGY. 2ND. DRYDEN PRESS, 1993.
Warning: These citations may not always be 100% accurate.