APA (7th ed.) Citation

ASSAEL HENRY. (1993). MARKETING PRINCIPLES AND STRATEGY (2ND.). DRYDEN PRESS.

Chicago Style (17th ed.) Citation

ASSAEL HENRY. MARKETING PRINCIPLES AND STRATEGY. 2ND. FORTWORTH: DRYDEN PRESS, 1993.

MLA (9th ed.) Citation

ASSAEL HENRY. MARKETING PRINCIPLES AND STRATEGY. 2ND. DRYDEN PRESS, 1993.