APA-viite (7. p.)

ASSAEL HENRY. (1993). MARKETING PRINCIPLES AND STRATEGY (2ND.). DRYDEN PRESS.

Chicago-viite (17. p.)

ASSAEL HENRY. MARKETING PRINCIPLES AND STRATEGY. 2ND. FORTWORTH: DRYDEN PRESS, 1993.

MLA-viite (9. p.)

ASSAEL HENRY. MARKETING PRINCIPLES AND STRATEGY. 2ND. DRYDEN PRESS, 1993.