ASSAEL HENRY. (1993). MARKETING PRINCIPLES AND STRATEGY (2ND.). DRYDEN PRESS.
Chicago (17e ed.) BronvermeldingASSAEL HENRY. MARKETING PRINCIPLES AND STRATEGY. 2ND. FORTWORTH: DRYDEN PRESS, 1993.
MLA (9e ed.) BronvermeldingASSAEL HENRY. MARKETING PRINCIPLES AND STRATEGY. 2ND. DRYDEN PRESS, 1993.
Let op: Deze citaties zijn niet altijd 100% accuraat.