BUCHHOLZ ANDREAS. (2000). WHAT MAKES WINNING BRANDS DIFFERENT. JOHN WILEY & SONS.
Cita Chicago (17th ed.)BUCHHOLZ ANDREAS. WHAT MAKES WINNING BRANDS DIFFERENT. CHICHESTER: JOHN WILEY & SONS, 2000.
Cita MLA (9th ed.)BUCHHOLZ ANDREAS. WHAT MAKES WINNING BRANDS DIFFERENT. JOHN WILEY & SONS, 2000.
Atenció: Aquestes cites poden no estar 100% correctes.