Cita APA (7th ed.)

BOYD HARPER W. (1972). ADVERTISING MANAGEMENT SELECTED READINGS. TARAPOREVALA PUBLICATIONS.

Cita Chicago (17th ed.)

BOYD HARPER W. ADVERTISING MANAGEMENT SELECTED READINGS. BOMBAY: TARAPOREVALA PUBLICATIONS, 1972.

Cita MLA (9th ed.)

BOYD HARPER W. ADVERTISING MANAGEMENT SELECTED READINGS. TARAPOREVALA PUBLICATIONS, 1972.