APA (7th ed.) Citation

BOYD HARPER W. (1972). ADVERTISING MANAGEMENT SELECTED READINGS. TARAPOREVALA PUBLICATIONS.

Chicago Style (17th ed.) Citation

BOYD HARPER W. ADVERTISING MANAGEMENT SELECTED READINGS. BOMBAY: TARAPOREVALA PUBLICATIONS, 1972.

MLA (9th ed.) Citation

BOYD HARPER W. ADVERTISING MANAGEMENT SELECTED READINGS. TARAPOREVALA PUBLICATIONS, 1972.

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