Cita APA (7a ed.)

BOYD HARPER W. (1972). ADVERTISING MANAGEMENT SELECTED READINGS. TARAPOREVALA PUBLICATIONS.

Cita Chicago Style (17a ed.)

BOYD HARPER W. ADVERTISING MANAGEMENT SELECTED READINGS. BOMBAY: TARAPOREVALA PUBLICATIONS, 1972.

Cita MLA (9a ed.)

BOYD HARPER W. ADVERTISING MANAGEMENT SELECTED READINGS. TARAPOREVALA PUBLICATIONS, 1972.