APA (7th ed.) Citation

RUNYON KENNETH E. (1987). CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. MERILL PUB CO.

Chicago Style (17th ed.) Citation

RUNYON KENNETH E. CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. TORONTO: MERILL PUB CO, 1987.

MLA (9th ed.) Citation

RUNYON KENNETH E. CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. MERILL PUB CO, 1987.