RUNYON KENNETH E. (1987). CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. MERILL PUB CO.
Chicago Style (17th ed.) CitationRUNYON KENNETH E. CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. TORONTO: MERILL PUB CO, 1987.
MLA (9th ed.) CitationRUNYON KENNETH E. CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. MERILL PUB CO, 1987.
Warning: These citations may not always be 100% accurate.