APA-viite (7. p.)

RUNYON KENNETH E. (1987). CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. MERILL PUB CO.

Chicago-viite (17. p.)

RUNYON KENNETH E. CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. TORONTO: MERILL PUB CO, 1987.

MLA-viite (9. p.)

RUNYON KENNETH E. CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. MERILL PUB CO, 1987.