RUNYON KENNETH E. (1987). CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. MERILL PUB CO.
Lua i Stíl Chicago (17ú heag.)RUNYON KENNETH E. CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. TORONTO: MERILL PUB CO, 1987.
Lua MLA (9ú heag.)RUNYON KENNETH E. CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. MERILL PUB CO, 1987.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.