APA način citiranja (7. izdanje)

RUNYON KENNETH E. (1987). CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. MERILL PUB CO.

Čikaški stil citiranja (17. izdanje)

RUNYON KENNETH E. CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. TORONTO: MERILL PUB CO, 1987.

MLA način citiranja (9. izdanje)

RUNYON KENNETH E. CONSUMER BEHAVIOUR AND THE PRACTICE OF MARKETING. MERILL PUB CO, 1987.