Cita APA (7a ed.)

FERBER ROBERT EDT. (1974). HANDBOOK OF MARKETING RESEARCH. MCGRAW-HILL.

Cita Chicago Style (17a ed.)

FERBER ROBERT EDT. HANDBOOK OF MARKETING RESEARCH. NEW YORK: MCGRAW-HILL, 1974.

Cita MLA (9a ed.)

FERBER ROBERT EDT. HANDBOOK OF MARKETING RESEARCH. MCGRAW-HILL, 1974.