HOFFMAN K DOUGLAS. (2002). ESSENTIALS OF SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES (2ND.). THOMSON LEARNING.
Chicago Style (17th ed.) CitationHOFFMAN K DOUGLAS. ESSENTIALS OF SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES. 2ND. AUSTRALIA: THOMSON LEARNING, 2002.
MLA (9th ed.) CitationHOFFMAN K DOUGLAS. ESSENTIALS OF SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES. 2ND. THOMSON LEARNING, 2002.
Warning: These citations may not always be 100% accurate.