KOTLER PHILIP. (1984). MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL (5TH.). PRENTICE -HALL INTERNATIONAL, INC.
Chicago Style (17th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL. 5TH. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1984.
MLA (9th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL. 5TH. PRENTICE -HALL INTERNATIONAL, INC, 1984.
Warning: These citations may not always be 100% accurate.