Cita APA (7a ed.)

KOTLER PHILIP. (1984). MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL (5TH.). PRENTICE -HALL INTERNATIONAL, INC.

Cita Chicago Style (17a ed.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL. 5TH. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1984.

Cita MLA (9a ed.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL. 5TH. PRENTICE -HALL INTERNATIONAL, INC, 1984.