APA-viite (7. p.)

KOTLER PHILIP. (1984). MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL (5TH.). PRENTICE -HALL INTERNATIONAL, INC.

Chicago-viite (17. p.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL. 5TH. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1984.

MLA-viite (9. p.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL. 5TH. PRENTICE -HALL INTERNATIONAL, INC, 1984.