KOTLER PHILIP. (1984). MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL (5TH.). PRENTICE -HALL INTERNATIONAL, INC.
Style de citation Chicago (17e éd.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL. 5TH. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1984.
Style de citation MLA (9e éd.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL. 5TH. PRENTICE -HALL INTERNATIONAL, INC, 1984.
Attention : ces citations peuvent ne pas être correctes à 100%.