KOTLER PHILIP. (1984). MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL (5TH.). PRENTICE -HALL INTERNATIONAL, INC.
Chicago Style (17. basım) AtıfKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL. 5TH. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1984.
MLA (9th ed.) AtıfKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS,PLANNING & CONTROL. 5TH. PRENTICE -HALL INTERNATIONAL, INC, 1984.
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