Cita APA (7th ed.)

KEEGAN WARREN J. (1982). MULTINATIONAL MARKETING MANAGEMENT (2ND.). PRENTICE -HALL INTERNATIONAL, INC.

Cita Chicago (17th ed.)

KEEGAN WARREN J. MULTINATIONAL MARKETING MANAGEMENT. 2ND. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1982.

Cita MLA (9th ed.)

KEEGAN WARREN J. MULTINATIONAL MARKETING MANAGEMENT. 2ND. PRENTICE -HALL INTERNATIONAL, INC, 1982.