Cita APA (7a ed.)

BELCH GEORGE E. (1995). INTRODUCTION TO ADVERTISING AND PROMOTION (3RD.). IRWIN MCGRAW-HILL.

Cita Chicago Style (17a ed.)

BELCH GEORGE E. INTRODUCTION TO ADVERTISING AND PROMOTION. 3RD. CHICAGO: IRWIN MCGRAW-HILL, 1995.

Cita MLA (9a ed.)

BELCH GEORGE E. INTRODUCTION TO ADVERTISING AND PROMOTION. 3RD. IRWIN MCGRAW-HILL, 1995.