BELCH GEORGE E. (1995). INTRODUCTION TO ADVERTISING AND PROMOTION (3RD.). IRWIN MCGRAW-HILL.
Čikaški stil citiranja (17. izdanje)BELCH GEORGE E. INTRODUCTION TO ADVERTISING AND PROMOTION. 3RD. CHICAGO: IRWIN MCGRAW-HILL, 1995.
MLA način citiranja (9. izdanje)BELCH GEORGE E. INTRODUCTION TO ADVERTISING AND PROMOTION. 3RD. IRWIN MCGRAW-HILL, 1995.
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