BELCH GEORGE E. (1995). INTRODUCTION TO ADVERTISING AND PROMOTION (3RD.). IRWIN MCGRAW-HILL.
Citazione stile Chigago Style (17a edizione)BELCH GEORGE E. INTRODUCTION TO ADVERTISING AND PROMOTION. 3RD. CHICAGO: IRWIN MCGRAW-HILL, 1995.
Citatione MLA (9a ed.)BELCH GEORGE E. INTRODUCTION TO ADVERTISING AND PROMOTION. 3RD. IRWIN MCGRAW-HILL, 1995.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.