APA-referens (7:e uppl.)

BELCH GEORGE E. (1995). INTRODUCTION TO ADVERTISING AND PROMOTION (3RD.). IRWIN MCGRAW-HILL.

Chicago-referens (17:e uppl.)

BELCH GEORGE E. INTRODUCTION TO ADVERTISING AND PROMOTION. 3RD. CHICAGO: IRWIN MCGRAW-HILL, 1995.

MLA-referens (9:e uppl.)

BELCH GEORGE E. INTRODUCTION TO ADVERTISING AND PROMOTION. 3RD. IRWIN MCGRAW-HILL, 1995.