CUNDIFF EDWARDS. (1980). FUNDAMENTALS OF MODERN MARKETING (3RD.). PRENTICE -HALL INTERNATIONAL, INC.
Cita Chicago Style (17a ed.)CUNDIFF EDWARDS. FUNDAMENTALS OF MODERN MARKETING. 3RD. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1980.
Cita MLA (9a ed.)CUNDIFF EDWARDS. FUNDAMENTALS OF MODERN MARKETING. 3RD. PRENTICE -HALL INTERNATIONAL, INC, 1980.
Precaución: Estas citas no son 100% exactas.