CUNDIFF E W. (1985). FUNDAMENTALS OF MODERN MARKETING (4TH.). PRENTICE -HALL INTERNATIONAL, INC.
Chicago Style (17th ed.) CitationCUNDIFF E W. FUNDAMENTALS OF MODERN MARKETING. 4TH. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1985.
MLA (9th ed.) CitationCUNDIFF E W. FUNDAMENTALS OF MODERN MARKETING. 4TH. PRENTICE -HALL INTERNATIONAL, INC, 1985.
Warning: These citations may not always be 100% accurate.