APA (7th ed.) Citation

CUNDIFF E W. (1985). FUNDAMENTALS OF MODERN MARKETING (4TH.). PRENTICE -HALL INTERNATIONAL, INC.

Chicago Style (17th ed.) Citation

CUNDIFF E W. FUNDAMENTALS OF MODERN MARKETING. 4TH. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1985.

MLA (9th ed.) Citation

CUNDIFF E W. FUNDAMENTALS OF MODERN MARKETING. 4TH. PRENTICE -HALL INTERNATIONAL, INC, 1985.