APA (7th ed.) Citation

ROSSITER JOHN R. (1987). ADVERTISING AND PROMOTION MANAGEMENT. MCGRAW-HILL.

Chicago Style (17th ed.) Citation

ROSSITER JOHN R. ADVERTISING AND PROMOTION MANAGEMENT. NEW YORK: MCGRAW-HILL, 1987.

MLA (9th ed.) Citation

ROSSITER JOHN R. ADVERTISING AND PROMOTION MANAGEMENT. MCGRAW-HILL, 1987.