APA-Zitierstil (7. Ausg.)

ROSSITER JOHN R. (1987). ADVERTISING AND PROMOTION MANAGEMENT. MCGRAW-HILL.

Chicago-Zitierstil (17. Ausg.)

ROSSITER JOHN R. ADVERTISING AND PROMOTION MANAGEMENT. NEW YORK: MCGRAW-HILL, 1987.

MLA-Zitierstil (9. Ausg.)

ROSSITER JOHN R. ADVERTISING AND PROMOTION MANAGEMENT. MCGRAW-HILL, 1987.