Cita APA (7a ed.)

ROSSITER JOHN R. (1987). ADVERTISING AND PROMOTION MANAGEMENT. MCGRAW-HILL.

Cita Chicago Style (17a ed.)

ROSSITER JOHN R. ADVERTISING AND PROMOTION MANAGEMENT. NEW YORK: MCGRAW-HILL, 1987.

Cita MLA (9a ed.)

ROSSITER JOHN R. ADVERTISING AND PROMOTION MANAGEMENT. MCGRAW-HILL, 1987.