Style de citation APA (7e éd.)

ROSSITER JOHN R. (1987). ADVERTISING AND PROMOTION MANAGEMENT. MCGRAW-HILL.

Style de citation Chicago (17e éd.)

ROSSITER JOHN R. ADVERTISING AND PROMOTION MANAGEMENT. NEW YORK: MCGRAW-HILL, 1987.

Style de citation MLA (9e éd.)

ROSSITER JOHN R. ADVERTISING AND PROMOTION MANAGEMENT. MCGRAW-HILL, 1987.