APA-referens (7:e uppl.)

ROSSITER JOHN R. (1987). ADVERTISING AND PROMOTION MANAGEMENT. MCGRAW-HILL.

Chicago-referens (17:e uppl.)

ROSSITER JOHN R. ADVERTISING AND PROMOTION MANAGEMENT. NEW YORK: MCGRAW-HILL, 1987.

MLA-referens (9:e uppl.)

ROSSITER JOHN R. ADVERTISING AND PROMOTION MANAGEMENT. MCGRAW-HILL, 1987.