KOTLER PHILIP. (1999). PRINCIPLES OF MARKETING (2ND.). PRENTICE -HALL INTERNATIONAL, INC.
Chicago Style (17th ed.) CitationKOTLER PHILIP. PRINCIPLES OF MARKETING. 2ND. LONDNN: PRENTICE -HALL INTERNATIONAL, INC, 1999.
MLA (9th ed.) CitationKOTLER PHILIP. PRINCIPLES OF MARKETING. 2ND. PRENTICE -HALL INTERNATIONAL, INC, 1999.
Warning: These citations may not always be 100% accurate.