APA-viite (7. p.)

KOTLER PHILIP. (1999). PRINCIPLES OF MARKETING (2ND.). PRENTICE -HALL INTERNATIONAL, INC.

Chicago-viite (17. p.)

KOTLER PHILIP. PRINCIPLES OF MARKETING. 2ND. LONDNN: PRENTICE -HALL INTERNATIONAL, INC, 1999.

MLA-viite (9. p.)

KOTLER PHILIP. PRINCIPLES OF MARKETING. 2ND. PRENTICE -HALL INTERNATIONAL, INC, 1999.