KOTLER PHILIP. (1999). PRINCIPLES OF MARKETING (2ND.). PRENTICE -HALL INTERNATIONAL, INC.
芝加哥风格引文KOTLER PHILIP. PRINCIPLES OF MARKETING. 2ND. LONDNN: PRENTICE -HALL INTERNATIONAL, INC, 1999.
MLA引文KOTLER PHILIP. PRINCIPLES OF MARKETING. 2ND. PRENTICE -HALL INTERNATIONAL, INC, 1999.
警告：这些引文格式不一定是100％准确.