APA (7th ed.) Citation

KOTTER PHILIP. (1987). PRINCIPLES OF MARKETING (3.). PRENTICE -HALL INTERNATIONAL, INC.

Chicago Style (17th ed.) Citation

KOTTER PHILIP. PRINCIPLES OF MARKETING. 3. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1987.

MLA (9th ed.) Citation

KOTTER PHILIP. PRINCIPLES OF MARKETING. 3. PRENTICE -HALL INTERNATIONAL, INC, 1987.

Warning: These citations may not always be 100% accurate.