Cita APA (7a ed.)

KOTTER PHILIP. (1987). PRINCIPLES OF MARKETING (3.). PRENTICE -HALL INTERNATIONAL, INC.

Cita Chicago Style (17a ed.)

KOTTER PHILIP. PRINCIPLES OF MARKETING. 3. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1987.

Cita MLA (9a ed.)

KOTTER PHILIP. PRINCIPLES OF MARKETING. 3. PRENTICE -HALL INTERNATIONAL, INC, 1987.