APA-viite (7. p.)

KOTTER PHILIP. (1987). PRINCIPLES OF MARKETING (3.). PRENTICE -HALL INTERNATIONAL, INC.

Chicago-viite (17. p.)

KOTTER PHILIP. PRINCIPLES OF MARKETING. 3. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1987.

MLA-viite (9. p.)

KOTTER PHILIP. PRINCIPLES OF MARKETING. 3. PRENTICE -HALL INTERNATIONAL, INC, 1987.