Citazione Stile APA (7a Edizione)

KOTTER PHILIP. (1987). PRINCIPLES OF MARKETING (3.). PRENTICE -HALL INTERNATIONAL, INC.

Citazione stile Chigago Style (17a edizione)

KOTTER PHILIP. PRINCIPLES OF MARKETING. 3. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1987.

Citatione MLA (9a ed.)

KOTTER PHILIP. PRINCIPLES OF MARKETING. 3. PRENTICE -HALL INTERNATIONAL, INC, 1987.