KOTTER PHILIP. (1987). PRINCIPLES OF MARKETING (3.). PRENTICE -HALL INTERNATIONAL, INC.
Chicagoスタイル(17版)引用形式KOTTER PHILIP. PRINCIPLES OF MARKETING. 3. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1987.
MLA(9版)引用形式KOTTER PHILIP. PRINCIPLES OF MARKETING. 3. PRENTICE -HALL INTERNATIONAL, INC, 1987.
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