LAMB CHARLES W. (1992). PRINCIPLES OF MARKETING. SOUTH-WESTERN COLLEGE PUBLISHING CO.
Chicago Style (17th ed.) CitationLAMB CHARLES W. PRINCIPLES OF MARKETING. CINCINNATI: SOUTH-WESTERN COLLEGE PUBLISHING CO, 1992.
MLA (9th ed.) CitationLAMB CHARLES W. PRINCIPLES OF MARKETING. SOUTH-WESTERN COLLEGE PUBLISHING CO, 1992.
Warning: These citations may not always be 100% accurate.